He joined Purple PR as a Consultant on media having had five invaluable years in journalism. His career started as a reporter for Daily News (published by John West Publishing), after which he joined the New Treasure Magazine as a pioneer staff.
Prior to joining Purple PR, Ganiyu anchored the media page of Brands and Products, one of Nigeria’s leading marketing communications magazines, There, he developed a keen interest in the marketing communications industry and public relations in particular.
To Ganiyu, “Public Relations is a social engineering process. Its pivotal role in the marketing communications wheel cannot be over emphasised. With a well-planned media relations strategy, a smooth path is prepared for the execution of a client’s brief. At Purple PR, Gani's invaluable media contacts ensured effective communication in the media for the company's several clients.
Ganiyu holds an HND in Mass Communication from Ogun State Polytechnic, Abeokuta. He has just been offered admission at the Lagos State University, Ojo to study Communications Studies at Masters degree level.